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Space exists for the development of new products and especially new channels: an advantageous lifecycle stage for emerging brands to enter and thrive.ĭata via IBIS World Report 1. While North America and Western Europe are mature, they still offer possibilities for an uptick in consumer purchases relative to the growth experienced worldwide. An estimated 6.1% compounded annual growth rate (CAGR), will catapult that figure to $350 billion by 2027. Globally, the pet care market has grown to $261 billion in 2022 up from $245 billion in 2021. Is the pet industry growing or shrinking? Thankfully, by coordinating resources, we can get clear answers on a number of pressing questions, namely … Unlike fashion marketing, health and wellness, and the beauty industry, no single source of market research exists. Mapping data across the pet industry is notoriously difficult.

By combining design-forward content and high-LTV first purchases, it 3X’d YoY revenue. MaxBone: As a luxury-lifestyle pet brand, both the challenge and opportunity was increasing customer lifetime value. The answer? A creative infusion that led to a 9.1% CVR, YoY growth of ~60%, and 2.6 ROAS on +$6M in spend. PupSocks: Two years of record-breaking left its audiences exhausted and its reach tapped. There you’ll find detailed examples - packed with tactics and lessons - from three fast-growing ecommerce companies …Ĭrown & Paw: After 3Xing conversion rates in the lead up to Black Friday, Cyber Monday, this custom pet portrait retailer 6X’d conversions in Dec and 10x’d growth to close out its first year at over $11M in sales.

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We’ve compiled all the statistics, examples, and data into a report you can download for later or share with your team.

Case Studies: Lessons from Three Pet Brandsĭon’t have time to read it all right now? No problem.

Customer Lifetime Value: Cash Multiplier.

Conversion Rate: Ad Creative & Web Design.

Pet Industry Marketing: Unleashing Your Ecommerce Strategy

Amazon: The Elephant Great Dane in the Room.

Data on Three Verticals within the Industry.

Pet Industry Trends: Growth & Statistics in 2022 and Beyond With real numbers and tested strategies, this guide provides an overview into the state of the pet industry broken into two parts along with tactical lessons from ecommerce brands doing it right: How can DTC catch up with the pack? Good news: there’s plenty of hope. What’s more, traditional retail giants like Walmart and Target are expanding their online presence - redefining the pet market and shoppers’ expectations. Amazon’s debut into white-labeled pet-food challenges start-ups lacking methods to address variable costs like supply-chain logistics and shipping. Two players, PetSmart and PETCO, account for nearly half of all online pet product revenue.

Intense competition marks the pet food, pet care, and pet supplies landscape - especially mass merchandisers privy to high-volume sales, the luxury of lower margins, and scale. Every metric … except one.ĭespite strong numbers, it’s a dog-eat-dog world with the biggest of the big devouring far more than their fair share. And an ecommerce market share outpacing online retail as a whole.īy every metric, the pet industry represents one of the most lucrative opportunities for online brands.